I didn’t build this by doing something big. I built it by making it small enough to return to.
One fire a week. Not more. Not less.
Because life, at that point, had become smaller than I’d planned for. I needed to prove to myself that I could still pursue something.
That I could still show up.
And I needed something that could exist inside that smaller life.
Not despite it. Inside it.
That’s the thing most people skip.
Not the vision, not the ambition.
But the actual size of what you’re willing to do.
We make things too big to carry.
Offers too wide. Ideas still half-open.
Projects that need a better version of us to start them.
And then nothing holds.
But something changes when the thing is small enough.
You come back to it.
You repeat it.
It starts to have a life of its own.
That’s how 52 Fires spread to hundreds of people.
Not because it was impressive.
Because it was possible.
What I noticed: when it’s the right size, the resistance changes texture.
It stops being dread and starts being something you just do.
That shift is quiet.
Most people don’t recognise it as progress.
The same is true for your business.
And yes — it takes courage to leave things behind. Real things. Things you built.
Things that are genuinely you.
That’s exactly why most people don’t.
As long as everything stays possible,
nothing becomes payable.
Small enough to hold.
Clear enough to explain.
Specific enough that someone can say yes.
Make one clear offer out of everything you could do — one thing people will pay for.
If this resonates — I'm speaking at the FTHUB IV Global Summit on April 15–17. Science, nature, and health. The 52 Fires project is part of what I'll bring. Join us here.